By Paul Dodds msofmarketing.com Your Website Might Not Be Enough! You have probably spent thousands on your website and could spend thousands more, but it still might not be enough!…
By Paul Dodds msofmarketing.com Remarketing vs Retargeting: What’s the difference? The biggest difference between Remarketing and Retargeting is the medium that they use. Remarketing uses emails whereas Retargeting uses ads….
By Paul Dodds msofmarketing.com The importance of understanding your target audience The importance of understanding your target audience is so often underestimated by small business owners. In fact, often small business…
By Paul Dodds msofmarketing.com When a client is not worth it! Ever had a client that no matter what you do, it is not good enough? It doesn’t matter who you…
By Paul Dodds msofmarketing.com How refreshing – being honest with your marketing! Have we come to the point where everything has become so manufactured, that being honest makes a refreshing change? Honesty…
By Paul Dodds msofmarketing.com Easy ways to retain clients and increase sales! Getting a new client can be expensive, time consuming and challenging. Once you have a new client you firstly want…
By Paul Dodds msofmarketing.com Is a Unique Selling Proposition (USP) enough? The concept of “Unique Selling Proposition” has been around for decades. It was a concept developed to explain why some…
By Paul Dodds msofmarketing.com Questions = Understanding = Results Today I had the pleasure of interviewing an expert in communications, Brenden from MasterTalk. In his opinion, one of the…
By Paul Dodds msofmarketing.com 7 Tips for Email Marketing like a PRO! Getting your emails right is important, so it is worth considering the following email issues so that you get the…
By Paul Dodds msofmarketing.com What do effective ads do? Is it a simple question? What do effective ads do? Whether it is a simple question or not, in my…