By Paul Dodds msofmarketing.com 6 Easy Steps to Heat up Cold Emails! Success is so much easier to achieve when you start with a great foundation. When it comes to sending cold…
By Paul Dodds msofmarketing.com Advertising under a competitor’s name on Google’s Search network. Is it legal to have an ad come up for your business when someone inputs a competitor’s name in the…
By Paul Dodds msofmarketing.com Which is better – Google Search Ads or Facebook Ads? With businesses looking to maximise the return on their marketing, a common question that is contemplated by them is whether…
By Paul Dodds msofmarketing.com Build an Empire with Email Marketing Getting a new client can be both challenging and expensive in time and money. Once you have a client, your…
By Paul Dodds msofmarketing.com What does a Beauty and Casino business have in common? You wouldn’t think a beauty company selling cosmetics would have anything in common with a hotel and casino business, but…
By Paul Dodds msofmarketing.com FIRE UP your ABOUT Page! Let’s be realistic, for most businesses, what they sell is not much different to their competitors. Aside from price and…
By Paul Dodds msofmarketing.com The comfort zone isn’t safe! How many people in life choose to go to their comfort zone thinking its safe? Doing the same things that…
By Paul Dodds msofmarketing.com Make more, do less, spend less! How? How many businesses, particularly small businesses use email automation? Of those that don’t, how many understand the capability of email…
By Paul Dodds msofmarketing.com The Social Media Trap to Avoid! Social Media has become omnipresent, compelling people to feel that they too need to be everywhere! Facebook, Instagram, LinkedIn, Twitter…
By Paul Dodds msofmarketing.com Having a website without Google Analytics is like driving with your eyes closed. I was recently advised of a situation which underlined three key messages that a lot of businesses fail to be…