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By Paul Dodds msofmarketing.com

Is a Unique Selling Proposition (USP) enough?

The concept of “Unique Selling Proposition” has been around for decades. It was a concept developed to explain why some…

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Good-to-great
By Paul Dodds Podcast

Episode 33 – Two Must Read Business Books!

Looking back now, it is hard to imagine the early days of the internet and the opportunities that existed. Back…

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By Paul Dodds msofmarketing.com

Questions = Understanding = Results

Today I had the pleasure of interviewing an expert in communications, Brenden from MasterTalk. In his opinion, one of the…

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PhilF-square
By Paul Dodds Podcast

Episode 32 – Gambling that paid off!

Looking back now, it is hard to imagine the early days of the internet and the opportunities that existed. Back…

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By Paul Dodds msofmarketing.com

7 Tips for Email Marketing like a PRO!

Getting your emails right is important, so it is worth considering the following email issues so that you get the…

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E-Myth
By Paul Dodds Podcast

Episode 31 – Read to Succeed with Karl Hughes.

Karl Hughes has spent most of his professional career working as a software engineer predominantly with startups. Finding his hours…

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By Paul Dodds msofmarketing.com

What do effective ads do?

Is it a simple question? What do effective ads do? Whether it is a simple question or not, in my…

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karl-2021
By Paul Dodds Podcast

Episode 30 – Quitting your job in the middle of COVID to start a business!

In the world news everyone is talking about the phenomenon of “mass resignation” in the middle of COVID. Karl Hughes…

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By Paul Dodds msofmarketing.com

6 Easy Steps to Heat up Cold Emails!

Success is so much easier to achieve when you start with a great foundation. When it comes to sending cold…

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black
By Paul Dodds Podcast

Episode 29 – eSports Success with Duane Mutu – PART 2

Duane Mutu created Let’s Play Live, which streams online gaming competitions around the world, working with the biggest gaming creators…

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