You go to university planning to study Biology. Your lecturer recommends that you take English classes to help with your assignments. Before you know it, you fall in love with poetry and become an English major.
Career choices are looking limited until you get offered a chance to work for a start -up. Next minute you are starting your own business that has gone on to be hugely successful! It’s been quite a ride for Mickie Kennedy so far!
Mickie Kennedy is the founder of eReleases a press release service.
For those that choose to listen to the podcast, it has been split into two episodes. For part 1 go to: https://isintosuccess.com/4570-2/
0:37 What Mickie does and the background on his business
4:28 Working through COVID
7:44 Where his clients come from
10:16 Where did it all begin?
15:47 What did he want to do when he grew up?
20:14 Career choices
21:53 Making the decision to start a business
25:32 What motivates him
26:58 Incorporating his passion for poetry
29:51/0:39 How he grew the business
35:23/6:20 A/B split testing
39:00/9:57 Stepping back from the business
46:35/17:33 His successes that stand out
51:27/22:26 Keys to his success
55:57/26:55 Scaling a business and selling before the market crash
59:00/30:00 Key advise for entrepreneurs starting out